Guidelines Established by American College of Cardiology for Appropriate Use of Ultrasound for Peripheral Vascular Testing As reimbursement cuts conti...
Buying New or Used Ultrasound Machine? Demo Before you Buy!
As physicians struggle with the need to diversify patient services while managing their cash flow, one company has implemented an innovative program t...
Branding & Marketing Online Physician Reputation – Part 3
Armed now with feedback from your peers, an understanding of what your current reputation is, and a vision to strengthen that reputation, the next ste...
Branding & Marketing Online Physician Reputation – Part 2
Last week, I suggested you invite feedback from your colleagues on how they perceive you, as a way to get a good understanding of your reputation in t...
Branding & Marketing Online Physician Reputation – Part 1
Who needs to worry about marketing and branding? You do. The reality is that we form opinions about people every day, whether or not we thin...